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    Service Wire Promotes Kerith Richards and Expands Seth Cook's Sales Territory

  • Feb 17, 2021

    SERVICE WIRE CO. announces the promotion of Kerith Richards to Regional Sales Manager – Canada and expands Seth Cook’s sales territory to better serve the commercial and industrial markets.

    Kerith Richards will serve as Regional Sales Manager based out of Service Wire’s corporate headquarters, where she will be responsible for commercial and industrial sales in all provinces. In addition, Kerith will continue her role as Sales Representative for Saskatoon, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador. Kerith has over 10 years of sales, customer service, and account management experience, including six years at Service Wire.

    Seth Cook will assume the role of Sales Representative for the Alberta market and will continue to work with electrical distributors, contractors, engineers, and manufacturers’ representatives in British Columbia. Seth has over 11 years of sales experience, five of which have been with Service Wire.

    About Service Wire Company
    Service Wire Co. is a second-generation, family-owned wire and cable manufacturer and has been since 1968. Service Wire is committed to producing the finest quality American made products while providing industry-leading service levels to the electrical distribution markets. Service Wire has a nationwide network of distributors and advanced distribution capabilities to meet the complex needs of clients throughout North America and the world.


    August 17, 2021 to August 18, 2021
    September 29, 2021 to September 30, 2021
    May 04, 2022 to May 05, 2022
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