OSRAM has strengthened its portfolio in the field of professional LED systems and solutions by setting up a joint venture with Traxon Technologies Ltd. The new company, in which OSRAM has the majority share, is one of the leading providers in the fast-growing market for LED technology in the field of architectural, hospitality and retail. The company operates globally in Asia, Europe and North America.
“This new joint venture will make OSRAM one of the leading providers of LED solutions. The benefits of this partnership are very clear: We intend to create an integrated offering across the entire LED spectrum which will be marketed through the joint worldwide partner- and sales network,“ explains OSRAM CEO Martin Goetzeler. “The joint venture will also act as a powerful driving force for the continuing innovative development of OSRAM’s components business.”
With the launch of a new LED product family in North America, Traxon LED Systems from SYLVANIA, the company positions itself as one of the leading providers of pioneering and integrated LED lighting solutions. Designed to serve a wide range of applications as turn-key solutions for the industrial, commercial and consumer markets, the partnership expands OSRAM SYLVANIA’s established LED capabilities. Traxon LED Systems from SYLVANIA raise the bar for versatility, quality and performance.
“OSRAM SYLVANIA is leading the transition to LED lighting solutions,” said Abbas Khan, president of OSRAM SYLVANIA in Canada. “We have expanded our LED product and service offering through our joint venture with Traxon Technologies to provide an even wider range of options for the lighting market.”
Beyond energy efficiency, the flexibility, customization and power of LED lighting make it an ideal solution for today’s designers and architects. LED technology is changing the culture of lighting and the way light is used.
Sixty percent of the company’s present sales are energy-efficient products, and this number is expected to reach 80 percent by 2012. Currently, LED technology accounts for 12 percent of OSRAM SYLVANIA total sales. The company invests 15 percent of the LED sales into research and development (R&D).
OSRAM SYLVANIA is a global leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. With Canadian headquarters located in Mississauga, Ontario, OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit http://www.sylvania.com.
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