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    Soraa Commissions Ann Reo to Guide its Rapidly Expanding LED Product Portfolio

  • Mar 16, 2015

    SORAA, a world leader in GaN on GaN™ LED technology, announced that Ann Reo has joined the company as Senior Vice President of Product Development. With over 20 years of LED product development and lighting design experience, Ann has the unique ability to solve challenges with solutions that others don’t see.

    “Over the last year, our product offering has expanded far beyond the MR16 LED lamp that put us on the map,” said Jeff Parker, CEO of Soraa. “Ann’s background in lighting design and expertise in building LED products from the ground up gives Soraa an edge in pioneering solutions that designers and customers want—and the market needs.”

    A dynamic, results-driven entrepreneur and business leader, Ann’s proven success in category creation and innovation in the lighting industry gives her the ability to meet the needs of today’s architecture with a keen eye toward human-centric needs. Reo’s background as a trained architect and lighting designer allows her to develop and conceptualize products with specific applications in mind. This intense focus on end-user needs blends seamlessly with Soraa’s positioning and strengths in some of the most demanding architectural environments including museums, retail, hospitality, and health care.

    “LED technology has fascinated me since 1999, and I believe Soraa’s GaN on GaN LED technology is the first true milestone since the invention of the LED,” explained Ms. Reo. “I am beyond thrilled to be joining such an innovative company with a very talented team, and I look forward to developing LED products that continue to inspire outstanding lighting designs.”

    After completing her Bachelor of Science in Architectural Studies and Masters of Architecture at the University of Illinois at Urbana-Champaign, the first decade of Reo’s career was split between architectural firms, lighting companies and design consultancies. Then in 2001, Ann developed a business plan, raised venture capital investment and launched her own LED-based luminaire company named io Lighting. Serving as President and CEO, she grew the company until Eaton’s Cooper Lighting acquired it in 2007. Under Ann’s leadership, IO’s products won several design awards, including the Best New Product of the Year at LIGHTFAIR International 2004., At Cooper, Reo stayed on board as Vice President of Global SSL Solutions and General Manager of io Lighting.

    Ann will lead Soraa’s new product development efforts in light engine design for OEM integration as well as custom solutions for specifiers, OEMS and end-users.

    About Soraa
    Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit www.soraa.com and follow the company on Twitter and Facebook.

  • Industry News

    Arlington Industries, Inc. and Bridgeport Fittings, Inc. today announced that they have reached an agreement that settles all litigation currently pending between the companies. In connection with this settlement, Arlington has received payment of $1.37 million for the judgment in case No. 3:06-cv-1105 in the Middle District of Pennsylvania against Bridgeport’s 3838ASP and 3838SP Whipper-Snap Duplex connectors. Bridgeport has dismissed its appeal from that judgment and Arlington has dismissed its cross-appeal seeking attorney’s fees.

    FortWhyte Alive is unveiling the largest solar installation in the City of Winnipeg. The 60 kilowatt (kW) installation is made possible thanks to support from Bullfrog Power, Investors Group and Manitoba Hydro's Solar Energy Program.

  • Keeping Current

    MAGIC LITE LTD., an innovator and leader in architectural and specialty lighting products, welcomes the following employees: Allan Langvee has taken on the Sales & Customer Service Manager position; Shelley Hussey is the new Assistant Bookkeeper; Samantha Bortolotti appointed to the Customer Service Representative/Order Entry position; and Adrian Andronic the new Product Manager. Kara Wenner will assume the role of Marketing Coordinator and Customer Service Representative.

    RITTAL SYSTEMS LTD., a world leading manufacturer of enclosure solutions, welcomes Franklin Empire to its distribution/partner network in Canada. With a rich family history dating back to the 1940’s and an extensive distribution network in Ontario and Quebec, Franklin Empire Inc. is the largest independently owned electrical distributor in Canada.

    Tim Rourke, President, Rittal Systems Ltd., said, “Franklin Empire is known for their expertise in the electrical distribution industry, as well as in manufacturing and processing automation. Rittal Systems is confident that partnering with Franklin will expand our reach to new areas and industries, and will be a win-win for our customers.”

    BROCKWAY ENTERPRISES Owner and President, Thomas Brockway, annnounces the appointment of Troy Sampson as its New Brunswick Sales Representative. Troy has spent the past several years in various capacities with Siemens Canada in Moncton. He has an Electrical Engineering Technology Diploma from NSCC, NSIT in 1999 and is a member of the NB Society of Certified Engineering Technicians & Technologists.

    "We look forward to Troy working as an integral part of Team Brockway and contributing to our continuous efforts in growing our sales and market share for you, our Manufacturers," said Thomas.

    Troy can be reached at 506.850.9192 or e-mail troy.sampson@brockway.ca.

  • Product Showcase

    BENDER LifeGuard series ground fault circuit interrupters (GFCIs) extend the capabilities of standard GFCIs to the detection of ground leakage currents in all stages of power conversion equipment, from simple rectifiers to sophisticated variable frequency drives. LifeGuard series GFCIs can detect both AC and DC ground leakage current. A wide range of voltages, load amperages, and options are available. LifeGuard GFCIs are simple to install and require a minimal amount of connections.

    Magic Lite 2013 Ltd. announces its new selection of decorative lighting options for a multitude of applications, providing designer quality light solutions while maintaining tremendous energy saving. The ever expanding selection of LED lighting solutions now includes brand-new Vanity Lights, Wall Sconces and Ceiling lights for a variety of uses including residential, commercial and the hospitality industry.

    LSI Industries will proudly unveil its newest gas station canopy fixture in the Scottsdale® family – the Scottsdale® Vertex™ – at the upcoming NACS/PEI tradeshow from October 18th - 20th. LSI established its reputation over 40 years ago based largely on the strengths of its lighting innovations for gas stations and convenience stores. The new, best-in-class Scottsdale Vertex LED canopy fixture further demonstrates how LSI continues to pioneer innovations for gas stations to this day. It features advanced silicone optics, multiple lumen packages, and an attractive, low-profile design.

    The new WAGO smartCUTTER automates cutting of marking material on the WAGO smartPRINTER. WAGO’s thermal transfer printer, already the fastest terminal block labeling system in the industry, is now even faster with automatic cutting.

    The compact smartPRINTER (Version 1.1) prints and cuts a wide range of marking materials for terminal blocks, cables or conductors and devices. Download the smartDATA brochure for information, and for more on the latest from WAGO, visit www.wago.us/news.

    www.wago.us

  • Product Safety Alert