Recognized as one of "the industry's best and brightest" for her role as an educational leader of light bulbs and lamping technology, BULBRITE President Cathy Choi has been nominated for the Residential Lighting 2010 Industry Leadership Award. BULBRITE is a leading supplier of innovative, energy-efficient light source solutions and the premier educational resource for lamping technology.
Described by her peers as "innovative, passionate and intuitive," Ms. Choi has helped build the company's sales network with her sales management appointments and hiring of the industry's leading sales agencies. In an effort to provide outstanding customer service, she has required BULBRITE's entire Customer Service, Sales and Operations Teams to receive certifications from the ALA (American Lighting Association). To demonstrate the company's commitment to customers and lamping education, Ms. Choi has upgraded the company's website as an educational resource, and has also created educational materials and training programs on energy efficient light sources, lamping technology and applications."
Under her leadership, Ms. Choi has expanded sales and service to a broader lighting showroom and distributor base throughout North America. She has also helped expand the breadth of the company's product line, which includes innovative energy efficient light sources and other types of light bulbs.
Ms. Choi is an ALA certified Lighting Specialist (LS), and an officer of the ALA Education Foundation Board. She is also a member of the Illuminating Engineering Society of North America (IESNA).
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