LAFERT NORTH AMERICA, a leading supplier of Super-Premium efficient motors and drives, announces the appointment of Douglas Backman as North American Sales Director. Doug will have the responsibility of driving all aspects of sales including strategic business relationships while providing vision for sales strategies and implementation. Doug brings over 30 years of diverse growth and leadership in the electrical industry with experience in both Canada and the USA. Most recently Doug was the Vice President of Danfoss (Vacon) Canada Inc. for the past 10 years, winning numerous awards throughout his career including Sales Company Excellence Award. Doug looks forward to expanding the current success of Lafert North America while ensuring the customer remains the focus.